What you are probably looking for
Most people who land here are not hunting for another generic checklist. They want someone who understands why the site is underperforming, can prove it with data, and can either fix it or hand a clear list to their team.
That is the job: make the technical layer trustworthy so content and campaigns have a fair chance. If speed is also holding you back, that often pairs with PageSpeed & performance. If the CMS itself needs work, see WordPress & WooCommerce.
Experience that shortens the path
After years of WordPress SEO work, patterns repeat: accidental noindex, broken canonicals, orphan pages, schema that never validated, and internal links that never reach the money pages. Spotting those quickly is not magic - it is repetition.
I also build tools like SEO Perception and SEO Booster, so I live in Search Console data and prioritized fixes every week - not only on client projects.
Technical depth, human conversation
I will talk about crawlability, indexation, and structured data when it matters. I will also say: "Google is ignoring this section," or "Fix these five URLs before you write more content." You get both the engineering and the translation.
If AI visibility and citation readiness are part of your goals, that connects naturally to AI & GEO visibility.