The job, plainly
You want someone who can see why the site underperforms, prove it with data, and either fix it or hand a clear list to your team. That is the work: make the technical layer trustworthy so content and campaigns have a fair chance.
For technical SEO for WordPress in the order I actually use, see Technical SEO for WordPress: fix order. If speed is also holding you back, that often pairs with PageSpeed & performance. If the CMS itself needs work, see WordPress & WooCommerce.
Patterns I see every week
After years of WordPress SEO, the same issues return: accidental noindex, broken canonicals, orphan pages, schema that never validated, and internal links that never reach the money pages. Spotting those quickly is repetition, not magic.
I also build SEO Perception and SEO Booster, so I live in Search Console data and prioritized fixes every week — not only on client projects.
I will say the blunt thing
I will talk about crawlability, indexation, and structured data when it matters. I will also say: "Google is ignoring this section," or "Fix these five URLs before you write more content." You get both the engineering and the translation.
If AI visibility and citation readiness are part of your goals, that connects naturally to AI & GEO visibility.