# Product Development

> SaaS, WordPress plugins, and technical product development from a builder who ships and maintains real products - from architecture to launch and iteration.

Source: https://larsik.com/services/product-development/

Service

# Product Development

I do not only consult. I build and run products: WP Security Ninja, SEO Booster, SEO Perception, FormReceipt, and more. If you need a plugin, tool, or technical system built by someone who still maintains software in production, that is the engagement.

How I work with you

Founders and product owners usually need a partner who can turn a fuzzy idea into a shippable MVP, explain trade-offs without condescension, and stay honest about scope. My background runs from early programming through PHP/MySQL to modern SaaS - so I can go deep technically while still talking like a human.

[Start a project with me](/contact/)[See my work](/gallery/)

## Who it's for

Founders and businesses that need a SaaS, plugin, or internal tool built by an experienced product developer - especially if long-term maintenance matters as much as launch day.

## Problems I solve

-   →An idea for a tool or SaaS that needs building
-   →Plugins or integrations that do not exist yet
-   →Technical systems that need a developer who ships
-   →Need for someone who maintains products long term
-   →Scope that keeps expanding without an MVP cut
-   →Fear of owning unmaintainable code after launch

## What you get

-   ✓SaaS, plugin, and tool development
-   ✓Technical architecture and implementation
-   ✓Integrations, billing, and automation where needed
-   ✓Staging demos and launch support
-   ✓Optional ongoing iteration after v1

### Related products I build

[**WP Security Ninja**WordPress security made easy](https://wpsecurityninja.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**SEO Booster**Smart SEO insights, right in your WordPress dashboard](https://seoboosterpro.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**SEO Perception**Prioritized SEO fixes from real search data](https://seoperception.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**FormReceipt**Know every contact form actually delivers](https://formreceipt.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**Ted Auto**Sell your leased or financed car in South Florida](https://tedauto.net/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**DirtyFL**Florida restaurant inspection results, made searchable](https://dirtyfl.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**Clever Plugins**WordPress plugins since 2008](https://cleverplugins.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**Delete Duplicate Posts**Remove duplicate content in WordPress](https://cleverplugins.com/delete-duplicate-posts/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)[**Grumpy AI Gate**Stay in control as AI spreads across WordPress](https://wordpress.org/plugins/grumpy-ai-gate/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)

## Built by someone who still ships

Client product work benefits from the scars of real releases: licensing, updates, support edge cases, and the boring reliability work that keeps users trusting you. That is the difference between a demo and a product.

If your product lives inside WordPress, my [WordPress & WooCommerce](/services/wordpress-woocommerce/) experience applies directly. If discoverability matters, [technical SEO](/services/technical-seo/) and [AI & GEO visibility](/services/ai-geo-visibility/) often show up in the roadmap.

## Clarity for non-technical founders

You should understand milestones, risks, and cost drivers without learning a new vocabulary. I translate architecture choices into outcomes: time to launch, maintenance burden, and what we deliberately leave out of v1.

## Long-term thinking by default

I prefer products that can grow over years. That means sane structure, documentation, and honest conversations about what is reusable versus what is a temporary shortcut.

## How I work

1.  1
    
    ### Scope the real MVP
    
    What must work on day one versus what can wait - I help cut scope to something shippable without baking in dead ends.
    
2.  2
    
    ### Architect for maintenance
    
    Stack choice, data model, licensing, and deployment - built by someone who still maintains his own products years later.
    
3.  3
    
    ### Build and iterate
    
    Working software in stages, with staging demos so you can test flows before launch pressure hits.
    
4.  4
    
    ### Launch and support
    
    Deployment, documentation, and optional ongoing development - products need care after v1.
    

## Related client projects

[

![New website and development strategy for Resolvent.](/images/gallery/resolvent-ny-hjemmeside-og-strategi-for-udvikling-w400.webp)

### Resolvent

resolvent.com

Resolvent - Ny hjemmeside og strategi for udvikling

View project →

](/gallery/)[

![meneto.com skift til WordPress fra håndkodet løsning](/images/gallery/menetocom-skift-til-wordpress-w400.webp)

### meneto.com skift til WordPress

meneto.com

meneto.com skift til WordPress fra håndkodet løsning

View project →

](/gallery/)

## Related services

-   [WordPress & WooCommerceCustom WordPress and WooCommerce development, plugins, integrations, and cleanup - from a developer who has built on WordPress since 2008 and runs his own products.](/services/wordpress-woocommerce/)
-   [AI & GEO VisibilityAI and GEO visibility for brands: entity clarity, structured data, llms.txt, and citation-ready content so AI systems can understand and quote you accurately.](/services/ai-geo-visibility/)
-   [Technical SEOTechnical SEO for WordPress and business sites: crawlability, indexation, structured data, Search Console cleanup, and a clear fix list from someone who has done this since 2008.](/services/technical-seo/)

## Related reading

-   [AI-generated code still needs an adult in the roomAI writes code fast. Production WordPress sites still need judgment, testing, security review, and someone who owns the system.](/blog/ai-generated-code-still-needs-an-adult-in-the-room/)
-   [30 år med kode: hvad erfaring betyder i AI-tidenAI gør det lettere at producere kode. Erfaring afgør stadig, hvad der bør bygges, rettes, fjernes og sættes i produktion.](/blog/30-aar-med-kode-hvad-erfaring-betyder/)
-   [WP Security Ninja: how I approach WordPress securityMost hacked WordPress sites fail on basics - outdated plugins, weak passwords, no firewall. Why I built WP Security Ninja.](/blog/wp-security-ninja-wordpress-security/)

## Common questions

WordPress plugin or standalone SaaS?+

Both. I have shipped WordPress plugins with thousands of users and SaaS tools with billing and onboarding. The right shape depends on your audience.

Do you work with non-technical founders?+

Yes. I translate ideas into concrete milestones and explain trade-offs without jargon where possible.

Who owns the code?+

Typically you do for client work, with a clear agreement upfront. Licensing, hosting, and support terms are spelled out before build starts.

Can you maintain the product after launch?+

Yes - ongoing iteration is often part of the engagement. I prefer long-term products over one-off throwaway builds.

How do you keep AI-assisted coding under control?+

AI can speed drafting, but architecture, security, and product judgment still need an experienced adult in the room. That is part of how I work.

## Tell me about your project