# PageSpeed & Performance

> WordPress and WooCommerce PageSpeed optimization: Core Web Vitals, faster load times, and real-user performance - without breaking checkout or forms.

Source: https://larsik.com/services/pagespeed-performance/

Service

# PageSpeed & Performance

A slow site costs trust, conversions, and rankings. Speed is one of the most common reasons clients contact me - and one of the places where careful experience matters. I optimize for Core Web Vitals and real load behavior, not a vanity 100 score that breaks your shop.

How I work with you

You care that pages feel fast on phones and that customers can buy or inquire without waiting. I dig into themes, plugins, images, scripts, and hosting response - then explain what changed in language that makes sense. After many WordPress performance projects, I know which "speed tips" help and which create new problems.

[Read the full guide →](/blog/wordpress-performance-core-web-vitals/)

[Start a project with me](/contact/)[See my work](/gallery/)

## Who it's for

Businesses with WordPress or WooCommerce sites that feel sluggish, score poorly on PageSpeed Insights, or lose visitors before the page finishes loading.

## Problems I solve

-   →Slow loading pages and poor Core Web Vitals
-   →Heavy themes and plugin stacks dragging the site down
-   →Unoptimized images and render-blocking scripts
-   →Good content that underperforms because the site feels slow
-   →WooCommerce cart and checkout that lag under real conditions
-   →Past "optimizations" that broke layout or functionality

## What you get

-   ✓Performance audit with prioritized fixes
-   ✓Image, caching, and asset optimization
-   ✓Core Web Vitals improvements measured before and after
-   ✓Safe changes tested against forms, checkout, and admin
-   ✓Short maintenance notes so gains stick

### Related products I build

[**SEO Perception**Prioritized SEO fixes from real search data](https://seoperception.com/?utm_source=larsik&utm_medium=referral&utm_campaign=service-related)

## What a visitor feels - and what we fix

People leave when a page takes too long. Google notices too. The goal is not a pretty lab screenshot; it is a site that responds quickly on mobile and desktop while still doing its job.

That usually means finding the real bottlenecks - oversized media, theme bloat, third-party scripts, slow server response - instead of installing yet another caching plugin and hoping. When the site also needs structural SEO work, I often pair this with [technical SEO](/services/technical-seo/).

## Why experience matters on performance work

Speed work touches everything: theme code, plugins, CDN, images, fonts, and sometimes hosting. Rush it and you break checkout. Ignore the stack and you chase scores forever.

I have optimized WordPress and WooCommerce sites across industries for years. I know when a theme rewrite helps, when a plugin should go, and when a [website rebuild](/services/website-rebuilds/) is the honest recommendation.

## Clear communication, careful delivery

You will get before/after numbers and a short explanation of what we changed and why. No mystery black-box "optimization package." If hosting is the ceiling, I will say so instead of selling endless frontend tweaks.

## How I work

1.  1
    
    ### Measure what users feel
    
    I benchmark Core Web Vitals, PageSpeed Insights, and real-world load behavior - on mobile and desktop - so we know where time is actually lost.
    
2.  2
    
    ### Find the real bottlenecks
    
    Themes, plugins, images, fonts, third-party scripts, and server response time. I trace the slow path instead of applying generic speed tricks.
    
3.  3
    
    ### Optimize without breaking things
    
    Caching, image formats, defer/async scripts, database cleanup, and selective plugin changes - tested so checkout, forms, and admin still work.
    
4.  4
    
    ### Document before/after
    
    You get clear before/after numbers and a short maintenance note so the gains stick after I leave.
    

## Related client projects

[

![boligsmag.dk hastighedsoptimering og admin forbedringer](/images/gallery/boligsmagdk-hastighedsoptimering-og-admin-forbedringer-w400.webp)

### boligsmag.dk hastighedsoptimering og admin forbedringer

boligsmag.dk

boligsmag.dk hastighedsoptimering og admin forbedringer

View project →

](/gallery/)[

![meneto.com skift til WordPress fra håndkodet løsning](/images/gallery/menetocom-skift-til-wordpress-w400.webp)

### meneto.com skift til WordPress

meneto.com

meneto.com skift til WordPress fra håndkodet løsning

View project →

](/gallery/)

## Related services

-   [Technical SEOTechnical SEO for WordPress and business sites: crawlability, indexation, structured data, Search Console cleanup, and a clear fix list from someone who has done this since 2008.](/services/technical-seo/)
-   [WordPress & WooCommerceCustom WordPress and WooCommerce development, plugins, integrations, and cleanup - from a developer who has built on WordPress since 2008 and runs his own products.](/services/wordpress-woocommerce/)
-   [Website RebuildsModern website rebuilds that preserve SEO value, improve performance, and replace fragile legacy sites - static, WordPress, or hybrid.](/services/website-rebuilds/)

## Related reading

-   [WordPress Core Web Vitals: fix what actually mattersImprove LCP, INP, and CLS on WordPress and WooCommerce - field data first, real bottlenecks, and changes that do not break checkout.](/blog/wordpress-performance-core-web-vitals/)
-   [Technical SEO: what to fix first on WordPressA practical order for technical SEO - crawlability, indexation waste, Search Console triage, schema, and internal links before more content or ads.](/blog/technical-seo-what-to-fix-first/)

## Common questions

Will you chase a 100 PageSpeed score?+

No. I optimize for Core Web Vitals and real user experience. A perfect lab score with a broken checkout is worse than a fast, working site in the 80s.

Do I need a new host?+

Often not. Many WordPress sites are slow because of theme bloat, unoptimized images, or plugin overhead - not because the host is wrong. I will tell you honestly if hosting is the bottleneck.

Can you speed up WooCommerce?+

Yes. Cart, checkout, and product pages have their own constraints. I optimize those flows carefully so speed improvements do not break sales.

How much faster should I expect?+

It depends on the starting point, but most clients see meaningful LCP and TTFB improvements within the first round of fixes. I measure and show you the delta.

Will you explain what you changed?+

Yes. You get a practical summary - what was slow, what we fixed, and what to avoid later - without assuming you want a deep dive into every script tag.

## Tell me about your project