What GEO work is really about
Generative engine optimization is not a separate universe from good technical SEO. It rewards clarity: who you are, what you offer, consistent facts, and content machines can extract without guessing from layout.
If classic crawl and indexation problems still exist, we often start with technical SEO. Clean WordPress foundations help too - see WordPress & WooCommerce.
Grounded in tools I build
SEO Perception includes AI/LLM readiness checks because clients kept asking what "being ready for AI search" meant in practice. I use that same mindset on consulting work: measurable structure and extractable facts, not vague futurism.
Straight talk on a noisy topic
AI visibility attracts hype. I stay practical: schema, entities, machine-readable indexes, and page structure that both humans and models can use. You leave with changes you can verify - not a buzzword report.