What I actually look at
GEO is not a separate universe from good technical SEO. It rewards clarity: who you are, what you offer, consistent facts, and content machines can extract without guessing from layout. If crawl and indexation are already broken, we start with technical SEO — citing a site Google cannot index is theatre.
For the Danish write-up of how I run this review, see LLM-synlighedsanalyse. Clean WordPress foundations help too — WordPress & WooCommerce.
Same checks I ship in SEO Perception
Clients kept asking what “ready for AI search” meant in practice. So SEO Perception includes AI/LLM readiness checks. On consulting work I use the same lens: measurable structure and extractable facts — a short list of URLs and fixes, not vague futurism.
What I will not sell you
I do not promise a spot in ChatGPT answers. I stay practical: schema, entities, machine-readable indexes, and page structure both humans and models can use. You leave with changes you can verify.