Independent web consultant · Miami
I help businesses succeed onlinewith clear thinking and solid systems.
- Build
- Fix
- Speed up
- Secure
- Grow
I'm Lars Koudal. For 25+ years I've worked directly with business owners and teams - listening first, then rebuilding, fixing, speeding up, securing, or growing the site so it actually delivers. Deep WordPress, SEO, and performance experience since 2008.
- 25+
- Years experience
- 2008
- WordPress since
- 450+
- Projects
What I do
Clear next steps for websites that need to work harder.
I start by understanding what is blocking your business online - then I own the technical work: rebuilds, WordPress, SEO, performance, and security, delivered personally.
- 01
Website Rebuilds
Modern website rebuilds that preserve SEO value, improve performance, and replace fragile legacy sites - static, WordPress, or hybrid.
- 02
WordPress & WooCommerce
Custom WordPress and WooCommerce development, plugins, integrations, and cleanup - from a developer who has built on WordPress since 2008 and runs his own products.
- 03
Technical SEO
Technical SEO for WordPress and business sites: crawlability, indexation, structured data, Search Console cleanup, and a clear fix list from someone who has done this since 2008.
- 04
PageSpeed & Performance
WordPress and WooCommerce PageSpeed optimization: Core Web Vitals, faster load times, and real-user performance - without breaking checkout or forms.
- 05
Security & Cleanup
WordPress malware removal, hardening, firewall setup, and post-hack recovery from the developer behind WP Security Ninja.
- 06
AI & GEO Visibility
AI and GEO visibility for brands: entity clarity, structured data, llms.txt, and citation-ready content so AI systems can understand and quote you accurately.
- 07
Website Maintenance
WordPress website maintenance with daily backups, careful updates, security checks, uptime monitoring, and human oversight - so you are not the last to know.
- 08
Product Development
SaaS, WordPress plugins, and technical product development from a builder who ships and maintains real products - from architecture to launch and iteration.
Selected work
Customer projects and technical work.
Client websites
NORA-Madagascar - WordPress help
NORA-Madagascar
WordPress help for the Madagascar nonprofit supporting children's education, nutrition, and community development.
View full gallery→
Client websites
Autocampers.dk — new website
autocampers.dk
A fresh WordPress site for Denmark's motorhome rental specialists — clear booking flows, destination-led content, and a design built for travelers planning trips worldwide.
Client websites
dvin.dk
dvin.dk
Skift til nyt system, integration med Visma API.
Client websites
firmarejser.site
firmarejser.site
Teknisk hjælp til opsætning og udformning af firmarejser.site
Client websites
landmaalercompagniet.dk
landmaalercompagniet.dk
landmaalercompagniet.dk ny hjemmeside og teknisk assistance
Client websites
Fysiohusetskanderborg.dk
fysiohusetskanderborg.dk
Fysiohusetskanderborg.dk ny hjemmeside
Client websites
meneto.com skift til WordPress
meneto.com
meneto.com skift til WordPress fra håndkodet løsning
Products & companies I've built
Real products with real users, built and maintained since 2008.
WP Security Ninja
WordPress security made easy
Complete WordPress site protection with firewall, malware scanner, scheduled scans, security tests, and much more. Protect your website from hackers trying to break in.
Visit WP Security Ninja→
SEO Booster
Smart SEO insights, right in your WordPress dashboard
SEO Booster brings real-time Google Search Console insights directly into WordPress while you edit. See which keywords bring traffic, find untapped opportunities, automate internal linking, and track clicks, impressions, and rankings over time.
Visit SEO Booster→
SEO Perception
Prioritized SEO fixes from real search data
A SaaS platform that brings Search Console, crawl, and on-page context into one clear queue. It shows what to work on next with short, plain-English explanations, plus AI/LLM readiness checks and a live site overlay.
Visit SEO Perception→
Direct collaboration
You work with me - not an account manager.
I talk with clients every day: clarifying goals, translating complexity into a plan, and staying responsible until the work is done. Online media since 1996. WordPress and SEO since 2008. From CD-ROM, 3D, and special effects into design, development, SEO, and product ownership.
- 1996Online media begins
- 2008WordPress & SEO focus
- NowProducts & client systems
What clients say
Real testimonials from real projects.
"Hold da op, det er godt nok vildt som hjemmesiden er forbedret. Fantastisk arbejde og tusind tak for det, jeg er helt høj af begejstring 😀"
"Tusind tak. Du var den troldmand jeg havde brug for. Rigtig fine tal nu."
"Jeg fik Lars anbefalet, da vi skulle opdatere vores hjemmeside. Opgaven var i første omgang at få loading hastigheden op og gøre siden klar til SEO og Google optimering - en opgave der er blevet løst hurtigt og med høj kvalitet. Vi har efterfølgende fået målt på siden og den scorer helt i top. Undervejs i processen har Lars givet præcise og konstruktive input til vores ideer - de gode har fået vinger og de dårlige er blevet skudt til hjørne. Også her er Lars en kompetent og konsekvent sparringspartner 😊 Trods tidsforskel får jeg altid hurtigt svar og assistance. Kan kun anbefale et samarbejde!"
"We sought out Lars because of good recommendations. A few months of hard work, good collaboration and a fast and stunning website later I am here to give they same recommendations to anyone wanting a smooth experience building their next website. Could we have build our website ourselves, sure. Would it have been as great, no chance. As the main contact for this project I feel that communication was clear, good and deadlines were respected, and we are even ready before schedule. Even though we had a 6 hour timezone difference, Lars made sure to fit into my daily routine and overall showed great flexibility. When we ought to expand again or have new creations in the future and are in need of a website, Lars will be having us right back, thank you"
"I have come into contact with many developers - and Lars, is one of the best I've met. Aside from his skill, what I appreciate most is how reliable and responsive he is. Lars is proactive and always delivers an amazing product."
"Lars kan alt (og lidt ekstra til) med programmering og Wordpress. Han er topprofessionel, han har styr på opgaven, han forstår med det samme, hvad kunden gerne vil have - og så giver han faktisk sine kunder lidt ekstra end det aftalte. Du kan roligt overlade din opgave til ham - og I øvrigt, så kommer han med virkelig gode input og god sparring i forhold til din hjemmeside. ""
WordPress Maintenance
Website care for businesses that do not want surprises.
Regular Website
4950 kr. / year
- ✓Daily backup
- ✓Uptime monitoring
- ✓Plugin and theme updates
- ✓Security checks
- ✓Firewall protection
Ecommerce Website
5950 kr. / year
- ✓Daily backup
- ✓Uptime monitoring
- ✓Plugin and theme updates
- ✓Security checks
- ✓Firewall protection
- ✓WooCommerce-aware update testing
From the blog
Technical notes and updates.
LLM-synlighedsanalyse: hvad den faktisk dækker
Hvad en LLM-synlighedsanalyse indeholder: entiteter, strukturerede data, citationsklart indhold og maskinlæsbare flader — uden buzzword-rapport.
Hvem lærer at kode, når alle starter med AI?
AI gør det lettere at få svar - og måske sværere at lære håndværket. Manglen bliver forståelse, review og ansvar.
Hvad du bør holde øje med på et sundt WordPress-site
Praktisk WordPress-vedligehold for siteejere: backup, opdateringer, sikkerhed, performance og det, der oftest bliver glemt.
Frequently asked questions
What people usually want to know before we work together.
Why work with you instead of an agency?
You work directly with me - no account managers, middlemen, or juniors. I've worked with online media since 1996, when I graduated as a media economist, and my background goes far beyond code: project management, budgets, deadlines, and full ownership of the delivery. From CD-ROM production, 3D, and special effects in the early years to WordPress and SEO since 2008, I've led and delivered projects end to end. That means you get one experienced partner who understands both the technical and the business side, keeps things on track, and owns the result from start to finish.
Do you only work with WordPress?
WordPress is my specialty - I've built with it since 2008 and make my own WordPress products. But I'm not tied to one tool: I build platforms on whatever is practical for the job, using modern, established standards. This site is static, for example, and I also build hybrid sites and SaaS platforms like SEO Perception.
Where are you based, and do you work with international clients?
I'm based in Hollywood in the Miami area, originally from Denmark by way of Barcelona. I've worked with clients all over the world and across many industries, and I'm used to working across time zones.
Can you help if my site was hacked?
Yes. I clean infected WordPress sites, remove malware, and harden them against future attacks. I also build WP Security Ninja, a WordPress security plugin, so security is something I work on every day.
Do you offer ongoing maintenance?
Yes. I offer website maintenance with daily backups, plugin and theme updates, security checks, and uptime monitoring. You can view plans and sign up on the maintenance page.
How do I get started?
Tell me about your project through the contact form or book a call. I typically respond within one business day with a clear next step.
A career across places
- DenmarkRoots
- BarcelonaWhere it grew
- MiamiCurrent HQ
- GlobalClients
Stuck with a website that is holding you back?
Bring me the problem.
Tell me what is getting in the way - growth, speed, security, search, or a rebuild. We will sort out a clear path together.